LG used to try and keep all its announcements under wraps, a la Apple, Samsung and the rest, but in an internet-connected, @EVleaks filled world, that's practically impossible.
So ahead of its next big reveal, the company has embraced it - drip-feeding us with hints and clues about what to expect. That means we've got a really good idea what the upcoming V30 will be like.
There could still be a few surprises, though, so we've gathered all the facts, plus a whole heap of rumour and speculation, so you've got everything you need to decide if you'll be picking one up come launch day.
How much performance will the LG V30 pack?
The V30 is almost guaranteed to be LG's fastest phone to date, with a Snapdragon 835 CPU doing the heavy lifting. The G6 made do with an outdated Snapdragon 821 when it launched earlier this year, so this should be a welcome step up that helps LG keep pace with the rest of the smartphone world.
RAM is expected to top out at 4GB of RAM, at least for the version with 64GB of storage. There could be a more expensive 128GB edition, which will increase memory to 6GB.
Expect battery to top out at 3200mAh, which doesn't sound huge, but given the 18:9 aspect ratio, there ain't much room left over to fit one in.
It all seems pretty likely so far - LG needs something powerful to compete with the Galaxy Note 8, and anything less just wouldn't cut the mustard. Small details are still up for debate, like RAM and storage size, because they'll change based on where LG releases the phone, but we're pretty confident these specs will stack up.
What kind of cameras will the LG V30 have?
LG used a similar twin camera setup to the G5 when it released the V20 last year, so expect the V30 to follow in the footsteps of the G6. Only with a few improvements.
A press release confirmed as such, revealing the V30 would use an f/1.6 aperture camera lens. That would make it the first smartphone with such a wide aperture, which should help out when it comes to low-light shooting. The dual cameras will likely stick around, with an extra-wide angle lens in addition to the main sensor.
Again, it's difficult to go wrong, here - LG has confirmed several key details about the V30's cameras. It all looks a lock to appear on the final phone.
Is there anything else I should know?
The biggest unexpected rumour to date is the promise of advanced haptic feedback. Immersion, a company specialising in the tech, has promised the its 'HD TouchSense' system will be making an appearance in the V30. It should be a step up from regular old haptics, so that "in the camera app, when you take a picture you feel a shutter click, just like a DSLR; when you adjust camera settings, it feels like you’re spinning a finely tuned mechanical knob."
It seems like IP68 dust and water resistance could be on the cards, too, and the 3.5mm headphone jack shouldn't be going anywhere either. Thank goodness.
Finally, there should also be a plus-sized model. The V30 Plus has been rumoured by Korean website ETNews, but it apparently won't be launched anywhere outside of Korea.