IFA 2019: Asus gets serious for health, games and business

Digital solutions across a broader segment

Asus seemed serious on stage at the IFA 2019 in Berlin this year. The Taiwan tech giant unveiled a lineup of digital solutions dedicated for content creators, business professionals, health and fitness enthusiasts, and gamers. Let’ check out what they seriously went on boasting about.

The Professional eye-candy

That important designs you worked on won’t make sense if your display does not match your hardware requirements. Asus threw three new monitors at professionals that promises to make your work better. ProArt Display PA32UCG by Asus is the world's first HDR 1600 and 48-120Hz variable-refresh rate professional display that boasts 4K UHD res and mini LED backlighting (1600 nits - peak) and is VESA pre-certified for DisplayHDR 1400, which is the industry’s latest and highest standard of HDR performance. It features 2 x Thunderbolt 3, 1 x DisplayPort and 3 x HDMI ports, and a built-in USB hub. Asus also announced ProArt Display PA32UCX (32-inch) and ProArt Display PA27UCX (27-inch) 4K professional monitors with mini LED tech and VESA DisplayHDR 1000 certification.

Where do you connect those monitors to?

Asus also announced the ProArt Station PA90, a workstation-class mini PC for professionals. The mini beast is said to run off Nvidia’s GeForce RTX GPUs with 9th-Gen Intel Core CPUs that support Intel Optane tech for speedy data transfers along with Thunderbolt 3 to feature multiple displays and devices. Cooled by liquid cooling solutions, the quiet mini PC is meant for photo and video editing, CAD workflows for architecture, engineering and manufacturing as well as media and entertainment.

Forget that mini PC; the Asus Pro E800 G4, a workstation PC for creative professionals, was also announced. Suited for a wide variety of fields, including media and entertainment, and architecture, engineering and construction (AEC), this beast is powered by Intel’s Xeon W-3200 CPU and features support for 4 way NVIDIA Quadro RTX and AMD graphics cards. Onboard dual 10G LAN and support for RAID configurations with NVMe SSDs will change the way you work at work.

Lastly, the Taiwan giant also announced the Asus Pro WS C422-ACE workstation motherboard that is aimed especially for content creation and AI training. This mother can run off Intel’s Xeon W workstation processors, while supporting 3-way x16/x16/x8 PCIe configurations for high-end graphics performance and robust expandability.

Enough with computing already. Anything on connectivity?

Asus also showed off its mesh networking Wi-Fi systems called ZenWiFi. The ZenWiFi (XT8) system comes sports two ASUS AX6600 tri-band routers that work on Wi Fi 6 (802.11ax) tech with a total data rate of up to 6600Mbps. They use a combination of OFDMA and MU-MIMO tech for up to 4X network capacity and 2.2X faster transmissions speeds than current 802.11ac Wi-Fi 5 standards. The new mesh system also features AiProtection Pro powered by Trend Micro to protect all devices on the network from external attacks and threats, parental controls and easy management using a mobile app.

What about that health segment you mentioned?

Well, Asus does seem to take health seriously too. The VivoWatch SP claims to monitor your health 24x7 and features ECG and PPG sensors in conjunction with Asus HealthAI tech. It can track real-time health data including heart rate, Pulse O2 levels, automatic nerve activity index (ANS age), stress and blood pressure apart from a GPS chip onboard.  It also has a built-in fitness coach to help you stay fit and achieve your goals easily. With a 50m underwater resistance and a 14-day battery life, the watch is destined to compete with others in the market.

Hmm. What more was made official? Any notebooks?

Yea — Asus did announce a few notebooks for gamers and professionals alike. ASUSPRO B9 (B9450) is the world’s lightest business 14-inch, 15mm laptop at just 880g and is powered by Intel’s 10th-Gen Core processors with up to 2 x 1TB SSD storages, Wi-Fi 6 ready and a built-in TPM 2.0 module and IR camera for safer biometric security.

Asus also announced ProArt StudioBook One, the most powerful StudioBook ever. Carrying the RTX Studio badge, powered by 9th-Gen Intel Core i9 CPUs and the first laptop to feature NVIDIA Quadro RTX 6000 graphics, the StudioBook One pronounced as the world’s most graphically powerful laptop for up to 8K UHD video editing. It features a 120Hz 4K UHD PANTONE Validated display too. The 17-inch StudioBook Pro X was also announced with Quadro RTX 5000 graphics and Xeon and Core i7 processors.

Lastly, ZenBook Pro Duo (UX581) and ZenBook Duo (UX481) were also highlighted. The Pro Duo features a 15.6-inch 4K UHD display along with ASUS ScreenPad Plus, a full-width secondary touchscreen, and powered by 9th-Gen Intel Core processors and an Nvidia GeForce RTX 2060 GPU.  The Duo is a 14-incher that is powered by Intel’s 10th-Gen Intel Core i7 CPU and a GeForce MX250 GPU along with ScreenPad Plus.

I heard that the ASUS ROG II Phone got better at Berlin. Right?

Oh yes… Asus did announce the higher-end ROG II Phone Ultimate Edition too, and with new colours and specs. The world’s first 120Hz/1ms AMOLED display with 49ms touch latency, Snapdragon 855 Plus @2.96GHz, 1TB storage, Cat 20 4G LTE, 6000mAh battery and 30W ROG HyperCharge with AirTrigger II technology, Dual Surrounding Vibration technology, and powerful front-facing stereo speakers.