Idea launches streaming apps and a game subscription service

What an idea, sirji, as they’d say

There’s music, movies and gaming. Just what smartphones were invented for.

Looks like Idea Cellular wants to make up for its annoying advertising campaigns by giving us loads of content at pretty affordable rates. They’re calling it ‘Digital Idea’, and we’re nodding as it seems sirji finally had a bright spark of inspiration.



Games galore

Love games but hate paying for apps? Idea’s Game Spark might be your way out of that dilemma. It’s got over 1500 games in its library and a month’s subscription will cost your just ₹29. Even better, log in to its game service before March 31st and you’ll get a free 90-day subscription.


Music and Movies

Idea’s also got new movie and music streaming services for you. There’s Movie Club and Music Lounge. Movie Club offers Bollywood and regional movies, live TV as well as the past week’s archive, and even original programming.  

Meanwhile, Music Lounge has around two million tracks as of now, with Idea promising to bump up its library to around 20 million tracks. Unlimited subscription to Music Lounge and Movie Club will set you back by ₹49 a month each, but as with its game store, Idea’s offering a free 90-day subscription to anyone who signs up before March 31st.