It’s almost as if each time you turn around, a new mid-range phone pops up. So what’s different this time?
You probably haven’t heard of Coolpad that much but they’re pretty confident of changing that. And to prove that they’re serious about this, they’ve brought along a couple of new handsets (available on Snapdeal.com) – the mid-range Dazen X7 and the budget Dazen 1.
The aluminium-and-glass X7 has a camera with a Sony sensor
Mid-rangers are a dime a dozen, so Coolpad is hoping that the X7’s design chops and camera will help it stand out. Getting the ‘boring’ stuff out of the way, the LTE-enabled X7 runs a Mediatek MT6595 octa-core chipset, and has 2GB RAM. You also get 16GB storage (expandable by up to 32GB), and a 2700mAh battery. Now that’s all dealt with, let’s get back to the interesting stuff – for starters, the X7’s 5.2in display is Full-HD, which might be expected for a mid-ranger, but it’s also a SuperAMOLED bit. Not very common, and while some might hate AMOLED screens, we love ‘em for the deeper blacks and higher contrast.
The X7 also uses Gorilla Glass 3 at the front-and-back, with an aluminium frame around the sides. You might wonder whether increasing the chances of breaking your phone by around 50 per cent is all that smart, but Coolpad says the Gorilla Glass used has been treated further to make it even tougher. And we have to admit the glass-and-aluminium does make the X7 look rather nice. But it’s the camera that should be the real star – with Sony’s new IMX234 sensor inside, coupled with an f/1.8 aperture, this 13mp bit looks very tasty indeed. Selfie addicts, relax, there’s an 8mp front camera for you. The X7 will be available on Snapdeal.com for ₹17,999. Buyers will also have a choice of two colours – titanium-white and gold. The X7 runs Coolpad’s own CoolUI 6, based on Android Kitkat, although they say a Lollipop update is in the works.
The Dazen 1 gives you LTE and a 64-bit on a budget
If you’re more interested in a budget handset, the Dazen 1 might interest you. Boring old plastic it might be, but the innards seem pretty decent at this price point (₹6999). You get a 64-bit Snapdragon 410, with 2GB RAM and 8GB storage (expandable by up to 32GB). The 5in Dazen 1 also steps down to a 720p IPS display, with 8mp / 5mp cameras, and a 2500mAh battery. You get to choose from 2 colours – a black finish which Coolpad calls ‘moon-dust grey’, and ‘baby snow-white’. And like its big brother, the Dazen 1 runs CoolUI 6. Overall, it might not stand out much from other budget devices, but at the price – ₹6999 – it does seem to offer loads of value, at least at first sight.
It’s a great time to be in the market for a budget or mid-range handset, and the arrival of yet more devices can just make things even better. So if you’re interested, the Dazen X7 and Dazen 1 will be available on Snapdeal.com from 9 June, with pre-sale registration on (for the Dazen 1) now. We’ll also be getting you a review as soon as we can!