Apple's online TV service gains momentum

Going by the media partners involved, it'll likely be US only for now. Boo

The Wall Street Journal has reported that Apple is in talks with several American programmers to offer a selection of channels on iOS devices and Apple TV.

The subscription-based service is expected to offer around 25 channels, from broadcasters including Fox, ABC and CBS. 

It's believed Apple wants to offer consumers a more tailored channel offering, or an "over-the-top" service. This compares to some other services that offer a wealth of channels, most of which rarely get watched. Comcast, parent company to NBC Universal, hasn't been involved in talks due to a falling out with Apple in 2014.

Apple has recently added HBO Now to Apple TV in the US, and cut the price of its set-top box, fuelling speculation that a new box is on its way.

Unsurprisingly, none of the parties involved have commented so far. We'll be sure to update this story as and when we hear more. 

[Wall Street Journal via The Guardian]