We caught up with Eddie Udagawa, Vice President, Canon India and head of their Consumer Imaging and Information Centre. Here’s what we found out about Canon’s plans for video, the future of the DSLR, and of course, Eddie’s favourite kind of photography.
Most people are either happy with their phone camera or go for a DSLR. Is the compact camera dead?
Yes, compact cameras often compete with phone cameras, and in many cases, users might replace their compact camera with a phone cameras, but our advanced compact range with high-end features - like the PowerShot G7X - is often a second camera for the DSLR user. Many times DSLRs can be too heavy and inconvenient, while phone cameras don’t offer advanced features.
Mirrorless cameras have caught on abroad but not so much in India...
We haven’t seen a big shift towards mirrorless cameras and users still prefer DSLRs, but this may happen in the future. It all depends on the customer - the shift is happening slowly. That’s why we’re also selling mirrorless cameras in India for users who prefer these cameras.
How about the pro-market? Do you think pro users could soon shift to mirrorless tech?
At this moment, we don’t see this happening. We can see DSLRs remaining more popular with professionals.
Canon recently held a video workshop in Delhi. This was aimed at documentary makers and news journalists. Will you expand this to other genres and cities?
‘360-degree documentary workflow’ was a first-of-its-kind workshop where the complete cycle of documentary filmmaking was discussed - right from camera technology, case studies and on-ground planning and execution of documentary projects by the Bedi brothers and Sandesh Kadur, along with post-production editing and colour grading by Adobe. Our objective behind organising this workshop was to develop a platform where filmmakers could pick up all the necessary knowledge on cameras, case studies and post-production to create broadcast-ready content. We have organised these workshops both in Delhi and Bengaluru. We’re also exploring all genres and domains in other cities, ranging from weddings to news.
Will you also be holding workshops for YouTube content creators, bloggers and aspiring filmmakers?
Yes - online video creators will be part of our webisodes workshops. In general, it all depends on the audience mix - our workshops are aimed at a wide audience - we’ll have people who are working in filmmaking or journalism, while others are studying at India’s leading filmmaking and media colleges.
Will Canon also be opening ‘all-in-one’ experience zones for people to come and try out your video capabilities?
We already have a few stores, like the one at the Great India Place mall in Noida, close to Film City. We also have a complete pro TV section, where we showcase our camera range - it’s a live display and you can get hands-on experience. In all, we have 232 Canon exclusive zones / experience zones all over India and we’re also looking at upgrading our focus on video at every level.
Enough about work! Let’s talk photography… How many cameras do you have?
I have an EOS 70D, a Powershot G7X, and a classic EOS 100 film camera.
Which one’s your favourite?
The EOS 70D. That’s the one I carry on my trips.
What’s your favourite kind of photography?
While I am passionate about exploring different kinds of photography, travel stays on top of my list. I love keeping a travel diary with pictures and memories of the places I visit.
What places do you want to see in India?
I’ve been to the Taj Mahal and enthralled by its beauty I am now waiting to see the rest of India. There are so many places in India I want to visit, including the 35 world heritage sites.