The new BRAVIA X90J is the world’s first cognitive intelligence TV series, which thinks like a human brain. These high-powered televisions have Cognitive Processor XR which delivers an intelligence that reflects human cognitive characteristics which detects the viewer’s focal points, and cross-analyses numerous image quality elements to produce a picture which is more natural and closer to human memory. It also upscales sound to 5.1.2 channels to encapsulate the viewer in surround sound from top to bottom, and left to right, to deliver a realistic and immersive experience, close to the sensation of images and sound that people feel in real life. Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster, the new X90J series claims to produce supreme realism and an incredibly detailed picture better than ever delivered before. Prices start at ₹1,39,990.