Samsung’s The Frame TV 2021 comes with even more customisation options to make it artsy

10 June 2021 / 13:10IST

Is it a TV or an expensive painting? With Samsung’s The Frame TV 2021, it is getting even more difficult to tell the difference. The new telly is 46% thinner than the previous model, and now there are more bezel options to suit your home’s decor. For art lovers, there are now over 1,400 paintings that can be displayed on The Frame when the telly is not in use. These art pieces are available on the Art Store for ₹1,199 each, and the whole collection at ₹299 a month. Those who prefer a more personal touch can upload their own photos with onboard storage now increased to 6GB that can store up to 1,200 UHD quality photos. There are four screen sizes – 43in, 50in, 55in and 65in – all at 4K QLED resolution, and backed by the company's Quantum Dot technology. Prices for the Samsung The Frame TV 2021 starts at ₹61,990, and it will be available on the company’s website and other e-commerce sites from June 12. As an early bird offer, Samsung is offering a complimentary bezel worth ₹9,990 to buyers from June 12-21.