Redbull gives you wings and a ticket to virtual reality

6 cans and a VR cardboard for take-off
14 September 2017 / 15:04IST

Doodles, art and caffeine are just a few things we love, and Red Bull’s got them all together this festive season, making it the first FMCG brand in India to make limited edition concept cans with a VR Pack. Okay, so you won’t literally fly, but it's close okay. They've collaborated with Sameer Kulavoor, a visual artist, who helped design the celebration can. The Celebration VR Pack consists of six Red Bull cans, and at the bottom, you’ll find a DIY VR cardboard kit. So, after you've downed the first Red Bull in excitement, log on to Red Bulls site and wear your VR cardboard. You’ll virtually see India’s dynamic culture and an array of festivals in an animated graffiti. The limited edition celebration can will be available until end of October and you can fetch it for 600 (pack of six) from any general store or e-shopping portal like Grofers or Bigbasket. Oh, and guess what? You’ll also have two additional VR games (Red Bull Jod ke Tod and Red Bull Kite fight) in the celebration code. Fly little bird, fly.

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