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Budweiser’s FIFA World Cup global campaign deploys sound and light activated beer cups all around

Make some noise!
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02 July 2018 / 17:01IST

The FIFA World Cup has been full of surprises and it’s truly living up to its name. Every country is striving for the best and each wanting a piece of glory. Budweiser’s biggest global campaign - Light up the FIFA World Cup 2018 - positions sound activated Red Light Cups all around Russian stadiums and via multiple promotional events in India. What’s so special about this cup? It’s got the ability to change lights as per the music. If you're glued to the telly from 7 to 11, try spotting them in stadiums. Pretty cool right? If you’re still reading this, tweet to us @Stuff_India to show some love to the team you're supporting. You know, it’s coming home, they say.

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