We were smitten with last year’s Fujifilm X20, awarding it a full five stars in our review, so when we heard it was being replaced with a new improved model, it had our shutter fingers quivering with excitement. And here is that replacement: the Fujifilm X30.

A little (but only a little) pricier than the X20 was at launch, the X30 looks decidedly similar at first glance – but there are a number of noteworthy improvements on board. Is it worth the extra outlay, or should you stick with last year’s model (available for around £350 these days)? Read on for our opinion on Fujifilm’s latest retro-styled compact camera.

What’s new?

The X30’s 28-122mm f/2.0-2.8 manual zoom lens, 12MP X-trans sensor and EXR II image processor are retained from the X20, so it’s fair to say the “vitals” of the camera remain pretty much unchanged.

It’s in the peripheral areas that we see developments brought in: the middling optical viewfinder is now a big, bright electronic OLED viewfinder; the rear LCD screen is slightly larger, boasts around twice as many pixels, and can now be tilted up and down, making it easier to compose shots; there’s now a control ring around the lens (more on that below); there’s Wi-Fi on board, as well as inputs for external microphones and wired shutter release cables; and battery life has been given a significant boost from around 270 shots per charge to 470.

Build and design

Fujifilm’s X range is only a few years old, but it has almost singlehandedly propelled the company back into the upper echelons of digital camera makers – and rightly so. These retro-influenced cameras have generally been well built and glorious to look at, and the X30 is no exception.

Resembling something a Gitanes-puffing Parisian louche might whip out of his well-tailored jacket pocket in the 1960s, the camera has a leather-like textured plastic grip wrapped around its middle, with almost all the rest of the exterior made of full metal (our review sample is silver and black, but there’s also an all-black option). It’s reassuringly solid in your hand, albeit large and weighty for a compact, and thoughtful touches like the manually removeable lens cap and metal shutter button give the X30 something special. A little je ne sais quoi, as our 1960s Frenchman might say.

The size and bulk might be an issue for some. The Sony RX100 III, for instance, has a larger sensor than the X30 but its tiny size means it can be slipped in a pocket easily. The X30 is a camera that needs to be carried around your neck or in a bag – it’s simply not pocketable. Unless your name is MC Hammer or Bonzo the Clown.

Fujifilm X30 verdict

Having recently reviewed the Sony RX100 III, it’s hard to recommend the X30 over it if you’re looking for a compact camera in the higher end range – the Sony is smaller and offers better image quality and features. That said, the X30 is cheaper than the RX100 III, and its looks make it an arguably more charming and loveable piece of kit.

Fujifilm has added some genuinely useful new features to the X20’s base here, but if you already own the 2013 camera you shouldn’t expect the X30 to offer anything superior in the way of image quality. In fact, with the X20 still on sale, unless you're determined to own a camera with an electronic viewfinder, you may as well just buy the older model and save yourself a fair bit.

It’s a refresh that addresses a few issues and boosts usability, but next time we’d like to see a real improvement in the photos and videos Fuji’s high-end compact produces – because at this point Fuji is losing pace with its ever-evolving rivals.

Stuff says... 

Fujifilm X30 review

An evolved X20 with equally gorgeous looks but a tad more user friendliness
Good Stuff 
Beautiful retro design
Sturdy and well-built
Large, clear electronic viewfinder
Bad Stuff 
Bulky and heavy for a compact
Dodgy Wi-Fi mode