Think TV and chances are, Samsung will be one of the three names that you’re thinking of. To ensure it stays ahead of the other two, they showed us around three new ranges that include the top-end QLED, a mid-end UHD and a made for India Concert Series that is “merely” Full HD but prioritises sound over a gazillion pixels.
Increasing the overall model count by a massive 60% over 2017, Samsung claims that it wants to be clearly seen as the market leader in this segment that consists of smart TVs, 4K TVs and their own brand QLED TVs that take the fight to Sony and LG’s OLED variants.
For the eagle-eyed fanatic
While QLED has been around for a couple of years now, the 2018 models will feature an Ambient Mode that can turn the screen into canvas that can mimic the pattern on your wall so it blends seamlessly within your decor even when the TV is off. A black patch apparently is an eyesore for many of you well-heeled TV connoisseurs with an eye for interior design. The pattern can of course be replaced by a picture of your choice or a selection of artworks.
Samsung’s innovative OneConnect Box still remains key to the single-cable setup but now that cable also carries power along with the input signal, making for cleaner installations. Fancy a chat with your TV? The S-Voice remote works like Google Assistant (at least in theory) to control some of the TV functions. Samsung’s SmartThings app connects it to other IoT enabled devices for sharing content and mirroring the screen. Picture quality gets a boost with HDR10+ and 100% colour volume. Starting at ₹2,45,000, the 2018 QLED range is available from 55in to 75in sizes.
Everyday resolution is so meh!
Next in line is the updated UHD 4K range that now has a whopping 16 models to choose from and each of them gets HDR capability and the convenience of One Remote, Smart Hub and Smart Convergence that communicates with your Samsung smartphone to send audio via Bluetooth to the TV or from the TV to a Bluetooth speaker. The famed Frame which is an exercise in blending actual art with TV viewing is also part of this range and tops it off in fact. Starting at ₹64,900, the 7100 Series will be the entry point to this range.
Feel the sound through the video
Finally, the Concert Series features four speakers, two top firing and two bottom firing units, each getting its 10-watt amplifier to make for a generous 40-watt overall power and the demonstration compared it to the 2017 models, raising a lot of eyebrows. It is a marked improvement and now also allows users to stream music or audio channels from their smartphones for an added boost to sound quality while also adding the option of turning off the video section to lower power consumption. Exclusive partnerships with local content providers like Jio and BigFlix aims to make the TV more relevant to the Indian audience and Samsung is proud to make this particular range in India too. The Smart Concert and Joy Concert range is available in 32in, 43in and 49in sizes and starts from ₹27,500.
We shall be getting our hands on the top-end QLED sometime soon so watch this space for a review!