Dream creams: the best men’s skincare products for a softer face

Hello, sweet cheeks

Masks might protect you from floating nasties, but it takes more than a fabric wrap to keep your skin sweet and soft.

Want a face smoother than a baby’s bum? A soapy scrub is the right place to start. Follow it up with one of these protective creams for peachy cheeks worth pinching.

From sun-proof serums to post-shave potions, every serum in this list will keep your mug moisturised, vitamin-enriched and fit for public viewing. Need a new grooming tool? Check out our separate round-up of the best wet-shave razors.

Bristle-busting balms

Post-shave potions

Sun-stopping serums