John Lewis? You mean the place where they sell biscuit tins, monogrammed handkerchiefs and a surprisingly comprehensive collection of stationery?
Making TVs? Seriously? Yes, really. But don’t worry, the world hasn’t gone mad. It has John Lewis branding everywhere (well, the bottom of the screen and remote) but, in reality, this is a partnership with LG, which ‘powers’ the TV.
Translation: LG made a TV and John Lewis slapped its logo all over it. Yep, forget that unusual branding - this is basically a bottom-tier LG. Bargain.
There’s not even an attempt to hide the massive ‘LG’ embossed on the TV’s rump. This is the option for those who want a big 4K screen without paying big 4K prices. At £900, it's not much more than some standard full HD models. And you still benefit from the best of LG, namely the lovely software and remote control.
There’s a reason it’s cheap. While it’s actually a pretty good picture, don’t go expecting the sort of video performance that the Samsung and Sony above are offering. This is a whole league beneath.
You don’t get nearly the same level of subtlety and contrast that makes for an attractive, convincing image: there’s not quite enough attention to shading, which ends up affecting the sense of depth. Then again, there’s still plenty going on to grab your attention. Colours pop – a little too much perhaps, but this set favours punch over realism. It’s also plenty sharp enough, fulfilling the minimum of its duties as a 4K TV.
As with the LG 65UF850Vbelow, the software is the star of the show. It’s slick and intuitive, and you don’t need to worry about meandering menus or long-loading looks. A decent image with good web smarts for a lot less than the competition: sometimes compromise is a good thing.
STUFF SAYS: ✭✭✭✭✩
Cheap but very capable, this is a fine 4K TV for those on a budget