4. Xerox: Monks (1977 Super Bowl)
Yes, copier machines are tech, and back in the 70s, they were as cutting-edge as it got for mere mortals. These days we're more likely to email documents rather than duplicate them, saving brother Dominic the leg work to the copier machine.
5. Motorola: Empower the people (2011 Super Bowl)
Apple's 1984 ad might have been iconic, but Motorola does a good job on turning the tables here. The Xoom didn't have a fraction of the iPad's success, but it's fun to see Apple in the big brother position.
6. Samsung: Thing Called Love (2012 Super Bowl)
Making fun of iSheep seems to be the a common theme for Apple competitors, and this ad for Samsung does it pretty well. Though we applaud Apple fans' dedication to the brand, it's perfect fodder for a little ribbing.
7. Samsung: The Next Big Thing (2013 Super Bowl)
Set Rogen, Lebron James and Paul Rudd. With these many celebrities in there, what's not to like. It was funny, tongue in cheek and did bumped up the brand. Not to mention the many, not so subtle name drops of most of the Samsung devices.