About the Trust Project


About the trust project

The Trust Project (www.thetrustproject.org) is an international consortium of news organizations collaborating to create standards of transparency in journalism with the goal of building a more trustworthy and trusted press. Led by award-winning journalist Sally Lehrman, it is hosted by Santa Clara University's Markkula Centre for Applied Ethics. Also, search engines and social media platforms, which have become important news distributors, are participating as external partners.

We apply a user-centered design process. Based on dozens of in-depth interviews with a diverse spectrum of public voices, news executives involved in the Trust Project identified and designed a system of “Trust Indicators” — that is, standardized disclosures about the news outlet, the journalist, and the commitments behind a story—to make it easy for the public to identify trustworthy news. Digital platforms, such as Google, Facebook, Bing, and Twitter, can use the Trust Indicators and the machine-readable signals associated with them to surface trustworthy news to their users.

Ethics Statement

We pride ourselves on our editorial independence and integrity, and never show reviews to manufacturers or their PR representatives prior to publication. Advertising in no way influences which products we review, or our verdicts on them.

Diversity Policy

Stuff takes the inclusiveness of its journalism seriously. Race, class, generation, gender and geography all affect those points of view. Reflecting these differences in our reporting leads to better, more nuanced coverage, and a better-informed community. Being an equal opportunities employer is vital to our success, working with talented minds from all corners of the sport’s community. In line with that aim, we want, and work hard to ensure, diversity in our management and reporting staff.

Corrections Policy and Practice

Stuff is committed to letting you know when an error has been made, the magnitude of the error and the correct information, as quickly as possible. That commitment to transparency applies to errors small and large, to short news summaries as well as reviews: if you cannot trust us to get the small things right, how can you trust us on the big things?

If you think you've spotted an error, click on the feedback button to the right (desktop/tablet) or in the main menu on mobile. If that error is something you feel falls under the UK Editors' Code, you can make a formal complaint here: complaints.haymarket.com

If you think you've spotted an error, drop us a line at stuff@haymarket.com

Ownership Structure

Stuff is owned by Haymarket Media Group, an independent media and information company, and is funded through advertising, native content and affiliate revenue.

We are proud of Stuff’s rich journalistic history, and of retaining our journalistic integrity. If a story on Stuff has commercial involvement, you can be sure that it will say so clearly on the page. We are not in the business of deceiving you.

We include the name and contact information for the reporter for each article that we publish.
Very occasionally, you may see “Stuff Magazine” as the author -- this means that the article was originally published in the magazine.

Mission Statement with Coverage Priorities

Stuff hunts the very best gadgets to lust after, buy and use. Stuff boasts the best new products, the most stylish photography and the most entertaining writing in tech. Whether its phones, audio, TV, photography, smart home, computing, wearables, or anything else gadgety, Stuff brings it to you across web, print and social. 

Verification/Fact-checking Standards

Stuff commits to do its best to publish accurate information. We take many steps to ensure accuracy: we investigate claims with skepticism; question assumptions; challenge conventional wisdom; confirm information with experts; and seek to corroborate what sources tell us by talking with other informed people or consulting documents.

We verify content, such as technical terms, stats, etc, against source documents or make clear who is providing the information. We may share relevant components of a story with a primary source or an outside expert to verify them. We stand by the information as accurate, and if it’s not, we will change it as quickly as possible and be transparent with our readers about the magnitude of the error.

We guide our journalists to ask the following questions when double-checking information in a quest for the truth.

  • How do you know?
  • How can you be sure?
  • Where is the evidence?
  • Who is the source, and how does the source know?
  • What is the supporting documentation?

We welcome feedback from our readers and sources regarding the information that we publish.