Celebrities and tech have a long and mutually beneficial relationship, from Frank Sinatra and the microphone to Paris Hilton and the infra-red camcorder – but there have been more than a few head-scratching endorsements and odd hook-ups in the past few years. We’ve brought our favourites together here.
The rapper famous for exhorting followers to “superman dat hoe” and using $100 bills as handkerchiefs has just taken the next logical step in his career by releasing a 7-inch Android Ice Cream Sandwich tablet. Tokova’s “Tiger Shark Soulja Boy Edition” costs twice as much as a Nexus 7 – but arguably also features twice the #swag, which makes its US$399 price tag totally acceptable.
Soulja Boy releases an Android tablet
A countertop grill to help cut down your fat intake? There was nobody better to promote it than George Foreman, whose healthy eating habits allowed him to return to boxing at the ripe old age of 45 – and win the world heavyweight championship. Foreman actually made more money from his 15-year stint with the “Lean Mean Fat-Reducing Grilling Machine” – an estimated US$200 million – than he ever did from boxing, and sparked a series of copycat endorsements like the Hulk Hogan blender, Evander Holyfield Real Deal Grill and the Ultimate Warrior’s sandwich toaster. We’ve made one of these up.
Snoop will put his name to pretty much anything, but at least you can be pretty sure of what you’re going to get out of him: some vaguely amusing patter and clowning from a man who appears to be in a permanent state of extreme relaxation (it’s all down to chamomile tea, so we’re told). Here he promotes the Samsung Galaxy Indulge for US budget carrier Metro PCS, changing his name to Snoop Dogggg in honour of the company’s 4G network.
George Foreman gets grilling
Auto-tune pioneer T-Pain sings like he’s got a vocoder lodged in his gullet – and now you can too, provided you own an iOS device. The I Am T-Pain app (£1.99 in the App Store) allows you to record your vocals and have them reworked into a somewhat hilarious robotic style. Before long you’ll be duetting with Lil’ Wayne and “making it rain” on the dance floor of a club VIP area.
More after the break...
Snoop Dogg pimps out the Samsung Galaxy Indulge
Austin Powers little person Verne Troyer doesn’t have a fantastic track record when it comes to endorsing gadgets. He first put the weight of his personal brand behind the ill-fated Gizmondo handheld console (it’s small, like him, geddit?), then the Klegg Mini (also small, geddit?), an MP3 player that had the misfortune of going up against the iPod nano – which is probably why you’ve never heard of it. Don’t expect Verne to turn up in Apple’s next Siri ad.
When Intel announced last year that it had appointed Black Eyed Peas frontman Will.I.Am as its “Director of Creative Innovation”, it came as a surprise to absolutely no-one in the technology industry. After all, who better to shape the vision of the world’s largest semiconductor manufacturer than the man responsible for such works as “My Humps”, “Boom Boom Pow” and “Let’s Get Retarded”? Will.I.Am seems to have repaid Intel’s faith in him mainly by declaring the Ultrabook “the new ghetto blaster”, but according to the company he has consulted with its staff about future uses of its hardware.
T-Pain reveals his singing secrets in an iOS app
While Keith Richards spends his weekends chugging bourbon and hoovering up every chemical under the sun, former Rolling Stones bassist Bill Wyman likes nothing better than scrabbling around damp fields digging up Roman coins and stuff (“It’s a great hobby,” he says). And when he does, he uses his own branded metal detector. That’s the true spirit of rock ‘n’ roll.
Blood on the Sand was Fiddy’s second foray into the world of video games, but managed to surpass the earlier 50 Cent: Bulletproof in terms of both ultra-violence and sheer crassness. The third-person shooter sees 50 Cent and his G-Unit cohorts swearing and slaying their way through a nameless but “stereotypical” Middle Eastern country in pursuit of a priceless Damien Hirst-style crystal skull. One only for super-fans of the muscular rapper – or lovers of distinctly average games.
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