Microsoft has promised that its mobile devices will soon get cheaper, with its tablets and smartphone offerings to cost as little as US$100 (S$125). And it won't be too long before these changes take effect, since its recently launched Nokia XL sits at the S$200 range.
In what seems like an effort to entice users to purchase Microsoft’s products, its OEM partners vice-president, Nick Parker, said the prices of these devices will fall to between the US$100 (S$125) and US$300 (S$375) range this year.
He was speaking at the Computex 2014 event, where he mentioned that Microsoft especially wants to make more competitive the pricing of its 7in, 8in, and 10in tablets.
"They will really surprise you. Last year, we were in the 3s, 4s, 500 dollars. This year, we'll be 1s, 2s, 3s," he mentioned.
Is it a smart move?
But we’re dubious if this move will actually aid Microsoft reap major marketshare of what is an Android and Apple dominated world – here’s why.
Microsoft’s Surface Pro 3 starts from S$1108, as compared to its rivals such as the Google Nexus 7 that rings in at S$379 and the Amazon Kindle Fire 7, at US$139 (S$174). Although, you can argue that the Surface Pro 3 offers more memory space and more than a handful of features for that price than your average Windows 8 tablet.
And if we look at the smartphone world, lowering its prices would set it up against the likes of popular handsets such as the Xiaomi Mi3 or Motorola Moto E. As such, Microsoft still might have its hands full trying to convince users to buy its products, even if it does drop its prices.