Big Brother Google knows what you’ve downloaded from its Play Store, mainly to recommend more addictive (or time-wasting, if you ask us) games to download. So does local telco SingTel, with its version of the Android app store, WePlay.
The app, launched in collaboration with mobile gaming publisher PlayPhone, tracks and analyses what you’ve been downloading from WePlay. Nothing nefarious is involved, as the data is used to search and recommend more games based on your gaming preference.
Similar to M1’s Android app store, WePlay is free to download. While M1 offers a buffet of apps for a monthly subscription of S$5.35, WePlay ignores the subscription model. Instead, it offers both free and paid games from the Android inventory, and currently has 150 games with another 150 expected by next year. Payment is done through WePlay's in-app currency or consolidated into your monthly SingTel bill.
From now till 31st December, the first 100,000 users who download WePlay will receive 500 player credits, which amounts to S$5 and can be used to purchase games or perform in-app purchases. The offer and access to WePlay, however, is only applicable to SingTel subscribers.