Hey now, what's DAC sound?
Well, a DAC (Digital to Analogue converter) is the noisebrain at the heart of a lot of good hi-fi. It takes a digital file like an MP3 and turns it into analogue audio. It's the audio processing equivalent of a bottle of Brasso and a nice clean duster. Most DACs are formidable-looking pieces of equipment that are chained into hilariously expensive hi-fi setups. Beep isn't. It's a simple dial that plugs into your speakers, and feeds them music, sweet music. Unless you're a Simply Red fan, in which case it feeds them cold, jazzy vomit.
It's DAC to the future.
It certainly is. There's no amp in the Beep, so you hook it up to powered speakers, or an amp, or anything with a 3.5mm (headphone-size) socket. The app (Android or iOS) helps it connect to your Wi-Fi network, which it then uses to stream tunes from Pandora (other services, including Spotify, are on their way). Pick a tune, set the volume with the nice big dial, and off you go.
Now DAC's what I call music.
Always with the DAC puns. The nice thing about Beep, other than its exceptionally pleasant looks, is that it doesn't require you to throw away your nice old hi-fi kit. It just upgrades it with better sound and wireless app control.
Who's DAC lady?
She's the lady on the advert. She's having a wonderful time with the Beep.
Why... is she in the bathroom?
Don't worry, she's just demonstrating the Beep's multiroom capability. Because it uses your Wi-Fi network, you can stream the same song to multiple Beeps around the house (or different songs, if you like). With each Beep costing US$99, that's a very affordable multiroom setup. She does look sort of mischievous.
OH NO! STOP IT, ADVERT LADY! URGH! DIDN'T ANYONE TEACH YOU TO CLOSE THE DOOR? WHAT IS WRONG WITH YOU?
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