Because writing Prada on anything makes it better, right?
Now everyone's got an iPhone or an Android handset, showing off with your phone is harder than ever. One way is to get one that has a fashion house logo stamped on the back of it. Boom! Now you're hot to trot down the King's Road nattering away to non-existent friends as you suck on a soya decaff frappuccino.
Prada Phone by LG 3.0 – dressed to impress
Made by LG, the Prada Phone 3.0 is a regular Android phone at heart but dressed according to Pradas designs. On the outside that means a plastic rear cover moulded with a leathery texture, that Prada logo and a less obvious, embossed LG logo. Round the front there's another Prada badge, and the top edge is home to some tiny little aluminium buttons.
Prada Phone by LG 3.0 – interface
On screen you'll notice everything is monochrome. Well, not quite everything, but most of the pre-installed apps and widgets have been converted to black and white line art. Once you start adding your own apps the effect is somewhat diluted, as they'll be displayed in full colour, as Android intended.
Prada Phone by LG 3.0 – super-slim
That's about it for the Prada features. From here on it's just another phone, albeit a rather slim one. It's big overall, but its 8.5mm thickness allows it to slip into a large pocket without creating a bulge. The price you pay for that is a wafer-thin battery that struggles to make it through the day unless you limit yourself to a few calls, texts and brief app diversions.
Prada Phone by LG 3.0 – camera
One sharp detail is the camera lens on the back, which can shoot a decent photo for a phone. If you pre-load the shutter and autofocus with a sustained press, it's even quite swift at snapping when you release it, and the macro mode is impressive too. 1080p video at 30fps looks tidy, so long as you're holding the handset very still. Any hand wobbles result in jittery footage.
Prada Phone by LG 3.0 – value?
Running on Android 2.3 (with an update to Ice Cream Sandwich promised) it'll do everything you'd expect from a reasonably high-end smartie, but doesn't have any outstanding features beyond its looks. You could easily save yourself a three-figure sum and bag a similarly specced alternative without the branding.
That Prada badge was always going to skew the price-to-performance balance, so it's no surprise that we're not looking at the world's most powerful smartphone here. The main thing is that its specs won't be an embarassment, should conversation with your fellow fashionistas turn to quad-core clocks speeds.
LG Prada Phone 3.0 review
If you're willing to trade off a little performance for a Prada badge you won't be disappointed