Google wants to rival Apple’s CarPlay with its own in-car solution

Reports indicate Google’s “Auto Link” in-car solution will debut by this month

From the looks of it, Google is probably planning world domination next. If it isn’t already a part of our daily Internet usage, the search giant has since permeated into the mobile and wearable tech space, and even into our wallets.

Now, it’s planning on taking on the automotive space, by introducing its own in-car solution named “Auto Link”, according to a report by AutoNews. This might put Apple on guard since it recently unveiled its in-car iPhone integration system CarPlay.

If this plays out right, it will be the first massive project to surface from the Open Automotive Alliance, forged between Google, Nvidia, and automakers including GM, Honda, Audi, and Hyundai.

Similar to CarPlay, “Auto Link” also targets the dashboard console where drivers will be able to control their Google experience directly utilising the car’s controls, dials and buttons.

READ MORE: Hands on with Volvo's Apple CarPlay stereo, the iOS-friendly infotainment system  

But if you’re expecting just a regular operating system incorporated with a car’s infotainment software, you may be in for a surprise. Apparently, Google’s created a system that will project data from any Android smart phone to the car’s dashboard screen.

The report also claims that you’ll first get to see this technology in action at Google’s I/O conference next week but it'll stay away from divulging more specific details such as the automotive brands that it will be installed in. In comparison, Apple’s already got a clear direction in strategy and has inked deals with a handful of automotive partners for CarPlay.

But even if Google keeps its lips sealed about the vendors on board with its technology, it won’t be long before we get the full details. According to the grapevine, the first wave of these units will be outfitted into cars and be made available by the end of the year.

READ MORE: Microsoft wants to install Windows in your car

 

 

 

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