Ahh CES, that yearly event where tech companies attempt to one-up each other with all manner of circus tricks. Some work. Most don't.
Their bag of tricks typically include celebrities, brash brand personalities, and that one unexpectedly variable factor - technology itself. After all, you can't pay tech to behave.
To make Michael Bay feel a little better about his public gaffe, here are 7 other memorable CES moments in history in no order of fail factor.
Tweet Choir (Microsoft 2012)
To commemorate Microsoft’s last keynote at CES, the brand decided to end festivities with a gospel choir singing choice Microsoft-related tweet bits. What. Just. Happened?
Best bit: When it ended.