The Samsung ST550 offers something you won’t find on any other point-and-shoot camera: a second screen on the front. Fire it up and you can admire yourself, frame yourself and photograph yourself with greater ease than ever.
A bit narcissistic, perhaps, but with so many people snapping their practised pouts for Facebook, Twitter et al these days we’re surprised no-one’s thought of it before. The secondary screen itself is small at 1.5in, but it’s clear and crisp enough to make those self-portraits a breeze.
Top-notch touchscreen
Of course, there’s another screen round the back, and it’s a bit of a doozy. At 3.5in with a crisp 800x480 resolution, it covers almost the entire rear of the ST550, leaving no room for buttons.
The thing is, you don’t need them, because it’s also a touchscreen – all settings are made by tapping away at it with your fingers. The only physical buttons are on the top, taking care of power, the shutter and zoom. The latter is a tiny rocker and, truth be told, a tad fiddly.
We’ve always been a bit leery of touchscreens on cameras, as it can make adjusting settings much trickier than it should be, but here the combination of a clean layout, responsive touch and haptic feedback makes things painless.
There’s still the occasional moment when you wish you could just twist a dial to select the scene mode, but in general everything is where it should be.
You can even tilt the camera to perform certain commands, although responsiveness comes across as a bit hit-and-miss compared to, say, the iPhone’s accelerometer.
Portrait painting
All the usual shooting modes are available, plus HD video, but the ST550 is fairly portrait-focused. Vaguely chilling, Orwellian face recognition tech stores the boatraces of up to 20 of your most photographed subjects, so when you point the camera their way it’ll prioritise its autofocus on them. And the Perfect Portrait mode automatically retouches portraits to make them more flattering.
Review continues after the break...
The 12.2MP shots produced by the ST550 are decently detailed and sharp, but fairly unexciting otherwise. There’s nothing particularly wrong with them, but a little more pop in the colour wouldn’t have gone amiss.
Finally, the design of the camera itself is worth a mention: glossy black with a hint of red, it’s a nice change from brushed metal. And it’s small enough to slip into your skinny jeans pocket without making you look too excited.
Tech Specs
- Dimensions
- 99.8x59.8x18.6mm
- LCD Size
- 3.5in
- Maximum frames per second
- 30fps
- Maximum movie resolution
- 1280x720
- Megapixels
- 12.2MP
- Memory card type
- microSD
- Optical viewfinder
- No
- Weight
- 165.7g
- Zoom function during movies
- Yes















Comments
HannyM
3 years ago
Watch out! You will be so surprise if you know more. It is the best!
HannyM
3 years ago
ST550 is so so so popular nowadays all my friends have it! It became everyone's best friend!
HannyM
3 years ago
I recommended to my friend to buy ST550 cuz ive been using it for a month and it is really nice! And my friend is actually satisfied with it as well. ST550 makes everyone happy:) trust me!
HannyM
3 years ago
I have seen ST550 in CES 2010. Everyone was interested in the ST550,me as well. ST550 is so so so nice. i really want to get it soon!
HannyM
3 years ago
most of my friends want to get ST550 cuz of its dual LCD!. It's very helpful and it gives girls the confidence of their self shot:) It's great! i love it!
HannyM
3 years ago
So cold nowadayssss:) right? How was your christmas and new year? oh.. you couldnt take good pictures?.. That'ts so sad! BUT! Don't worry! ST550 will help you much! It's not late! enjoy it:D
hannybaby
3 years ago
ST550.. How do i explain it with a word? ST550 is a mirror as you know, ST550 is a magic mirror as you imagine. 2010 is coming:) Do not hesitate. It is your choice and privilege to choose ST550:D Happy New Year!
HannyM
3 years ago
ST550 is the greatest invention among all the cameras. And their price is very reasonable. I dont think it is that much expensive, and when you get one with that money, you will realise that it is very worthy.
HannyM
3 years ago
No one could ever think about DUAL LCD camera! yeah it was possible with the cell phone but the pixels....was a bit bad... i guess,, So many ppl including me wanted something like cellphone but better than cell phone's camera. And finally Samsung did it yay! ST550 is so popular now and all of my friends want to try mine haha:) i became so popular too :p I hope it becomes more more popular:D
mya_s
3 years ago
This is a camera that you will always wish you have in your bag everyday... the fun applications <it> offers is amazing!
mya_s
3 years ago
This is a camera that you will always wish you have in your bag everyday... the fun applications if offers is amazing!
HannyM
3 years ago
ST550 is very nice, especially the dual LCD. i am sure that most of girls will love it:) me as well haha:D my sister bought it a month ago and now she doesnt go anywhere without it!