Polaroid? Weren’t they making instant cameras way before hipsters spoilt them for the world? You’re not wrong, but they’ve moved on to TVs too.
It's brought its latest televisual efforts along to CES – and has grabbed headlines with its 50GSR9000 4K TV, which is set to retail for a mere US$1000. That's £607 in real money.
Of course, for £600, you're not going to get the same quality as the astronomically-priced sets from the likes of LG and Samsung. The 50GSR9000 isn't actually manufactured by Polaroid, instead being produced by Empire Electronics under license.
Ultra HD for pennies
The budget 4K TV packs three HDMI inputs, but lacks smart TV features. And while the image is pin-sharp from the front, viewing angles are limited. The design is pretty basic, too – a bulky, plasticky frame surrounds the screen. Still, at this price you can hardly complain; you're getting 4K TV for a fraction of the price of rival sets, bringing Ultra HD within the reach of ordinary buyers for the first time.
Now, if only there was something to watch on it; sadly, as it isn't a Smart TV, you won't be able to watch Netflix's streaming 4K shows on it.
If that’s still too steep for you, Polaroid has also taken the wraps off a non-4K 50in set that comes with a built-in Roku Streaming Stick and HDMI outputs for just US$600.