The new service is available for all S60 packing Nokias, so whether you're toting an old–school N95 or a slick N85, there's something for you. Punters can head over to store.ovi.com now and get their virtual shop on.
Nokia says there'll be up to 20,000 "items" up for grabs at launch, smashing Apple's debut figure and making Google's Android Market and its 50 apps at launch look pretty pathetic by comparison.
We're off to spend the last of this month's pay packet now so stay tuned for our first thoughts. In the meantime, let us know what you think in the comments section now.