Rappers don't care about putting their name to records anymore, it's all about the branded set of headphones. The latest to jump on the bandwagon is the Wu Tang Clan's RZA with his Chambers collaboration with clothing company WeSC – one set for DJS and audio engineers and another for the casual Wu Tang fan on the street.
There's no word on a UK release yet but RZA's cans are set to hit the US at the end of August. If you weren't impressed by Dr Dre's Monster Beats or Ludacris' Soul headphones, maybe the prospect of LED lights flashing to the beat of the music will tempt you. Or maybe you're just too hip hop for all that.