Google is getting smarter with semantic search
Google is introducing semantic searches later this year, in a bid to claw back precious data being collected by social networking sites like Facebook.
The idea is that Google will not only provide results on what you type, but will go away and find more information from the Google database and – if that’s lacking – to intelligently bring data from websites to show you in the search engine.
The plan is to keep you on the Google site for longer without needing to leave – and of course spend more time with Google’s ads in your face.
With the news that 51 percent of online traffic is now non-human, Google's just made the internet feel even scarier, and a little smaller. But a lot cleverer.