Can Google Plus topple Facebook?
A week ago, Google launched its latest attempt to break into social networking, Google Plus. The internet giant has successfully moved into email (Gmail), picture sharing (Picasa), blogs (Blogger), and video (YouTube) and its search and mapping remain ubiquitous. Surely, with Google Plus, it can finally get its social networking party started?
On paper, perhaps. But social networks like Facebook and Twitter are successful because they have achieved a critical mass of users, while others – such as businness network LinkedIn – target specific groups. Google has struggled, both with its collaborative Wave tool and later with Buzz, to offer us a viable social Third Way.