Waterstone's gears up to launch Kindle rival

Can the bookseller take on Amazon?

Following in the footsteps of the US book chain Barnes and Noble, Waterstone's is readying itself to launch its own ereader next year.

In an interview with BBC Radio 4's You and Yours programme, James Daunt, managing director of Waterstone's revealed the company's plan to launch a challenger to the Amazon Kindle in spring 2012. He added that the Waterstone's device needed to be "at least as good, and preferably substantially better, than that of our internet rival [Amazon]". We certainly agree with that, James.

It's a bold move by Waterstone's but the Kindle has quite a headstart, and with a Kindle tablet expected next year it going to be hard to catch up.


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