Virgin Media has announced a new mobile tariff that offers free mobile insurance to customers.
The Premiere tariff offers free insurance to current Virgin Media customers that covers users for loss, damage (even water damage) and theft, with 24-hour handset replacement usually worth £7.99 a month.
The tariff costs £26 per month, or £21 per month for Virgin Media customers and keeps the value coming in the form of unlimited data, unlimited texts, unlimited calls to UK landlines and 2,500 anytime minutes.
If you sign up to the new tariff you'll be locked into a 24-month contract, but that free insurance will last just as long.
Virgin Media recently began its installation of free Wi-Fi in 80 London Underground stations in time for the Olympics. Once autumn hits, it won't be free any more – except for Virgin Media customers.
Plenty of carrots being dangled to sign up to Virgin Media – will you bite?