The movies-on-demand TV subscription service will allow Virgin Media's TV subscribers to pay an extra £5 a month to get access to a library of recent movies from Universal's catalogue, of up to 28 at any one time.
Seven new titles would be added to the line-up every Friday, and most will be available to view in HD for those with HDTVs to take full advantage of.
While PictureBox is promising that "many" of the films in the weekly-updated library will not have made it on to free-to-air TV by the time they hit the service, among newer hits like The Bourne Ultimatum and Hot Fuzz, there will also be classics like Scarface, E.T and Total Recall for subscribers to choose from.
This isn't the first time we've spied PictureBox on UK shores. It launched last year in a similar deal with BT Vision, however this new deal with Virgin is the first to see the films played out in HD.
But would you fork out the extra fiver for the PictureBox service? Be sure to let us know what you think below.