It seems there are two things that are immune to the recession – gold bullion, and iriver. If anything, the Korean company has ramped up its production of portable media gizmos lately, following up the Spinn, P35 and Aquabeat with this, the P7.
It's a slightly oddball device, but in a good way. While rivals focus on giving their gadgets luscious curves, the P7 is a rectangular, sharp-cornered block of recyclable aluminium. And the initially baffling 'magazine' layout of the main menu soon proves to be intuitive and fun to navigate with either your pinky or the stylus.
As you'd expect from iriver, the P7 is stuffed with functionality. The combination of a 4.3in, 480x272 pixel touchscreen (bigger but slightly lower res than the iPod Touch) and claimed seven hour battery life for video means it's good for long haul movie marathons. And elsewhere you'll find an FM radio (which is recordable) and a voice recorder.
While our sample is only 8GB (there's a 16GB version too), you can beef up the storage thanks to the microSD card slot. Most importantly, though, there is an official company song pre-loaded – we're sad to report it isn't a cover along the lines of 'Cry me an iriver', but John Blackford's 'The iriver' is probably worth the £170 alone.
We'll have a hands-on video very soon, but if you're sold already you can snap an iriver P7 up from Advanced MP3 Players.