Rumour mill – Cheap Apple TV to get iTunes streaming and be rebranded iTV

12 Aug 2010

Apple is launching a sub-£100 version of Apple TV in tandem with an iTunes streaming service later this year. That’s the rumour doing the rounds today, and it’s fairly exciting.

But before you get too carried away about getting your hands on an affordable TV-streaming box that doesn’t look like it was made by a router company, there are a couple of things you should know.

Firstly, the box will only pump out HD signal to the tune of 720p, meaning full-definition is a no-no for now. According to Engadget’s unnamed “trusted” source, it’ll be running on the A4 chip found in the iPad and iPhone 4; that keeps the price (and, apparently, the resolution) down.

Secondly, it won’t be coming to the UK. That is if the other part of the rumour is to be believed – the box is changing its name to iTV. Even if Apple does try to bulldoze its way over Britain’s second biggest TV broadcasting network, there’ll be a lengthy court battle before we get our hands on it.

It’s about time Apple did something with Apple TV, and some of this rumour (Apple components, iTunes streaming, cheap hardware to encourage buying from the iTunes Store, apps) makes sense. But the rest (the name, lack of Full HD) sounds a bit iffy.

What do you think? Are you gagging for a cheap Apple solution for your TV? Or are you going to stick with the ITV you’ve already got streaming to your telly?

 

 

Comments

  1. paw3001

    2 years ago

    who cares? iTV - bollocks

  2. Drunken Max

    2 years ago

    Surely the existing Apple tv will do these things anyway. Jailbreak it and all sorts of options are available for streaming etc

  3. richardjames2010

    2 years ago

    iPhone 4 versus Dell Streak... http://www.simbasics.co.uk/iphone-4-v-dell-streak/15721

  4. cjrush666

    2 years ago

    is it me or have i heard that name somewhere else.....itv?? itv?? hmmm

  5. billfred

    2 years ago

    it's a shame ITV won't have enough money to sue them

  6. lilcy

    2 years ago

    iTV? a sub-£100 version of Apple TV in tandem with an iTunes streaming service later this year!? Really? Well, Apple TV can lets buy and rent HD movies right from your TV. Plus, enjoy YouTube videos, HD TV shows, podcasts, music, and photos. and with that latest advances in home wireless networking and iTunes, it also has become a viable choice as a home media centre. I think there are still a few holes in what it can do, but it looks pretty good: http://www.ifunia.com/news/using-appletv-as-new-your-home-media-centre/ Hmm, but rumour is just rumour.

  7. firedupinside

    2 years ago

    Can they not concentrate on getting BBC iplayer to work via 3G on the iphone4 before launching this? You're able to stream iplayer on Android but why can't they get it to work on the iphone4? www.ifreephone.co.uk

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