Spotify has dropped the price of its premium subscription service for a number of existing customers, bringing the monthly price down from £9.99 to £6.49 for six months.
The offer was dished out to those who opted in to receiving news of special promotions when signing up for the service, and is a result of a sponsorship deal between Spotify and car insurance brand Swiftcover.
The £6.49 price point would bring the service in line with the recently launched Sky Songs service, which offers unlimited streaming and 10 downloadable DRM-free tracks or an album to keep every month.
However Spotify has denied this was the motivation behind the price drop, with a spokesman insisting that it is "an advertiser promotion, pure and simple – there are no dots to connect."
Customers who have been offered the deal have until 2 November to take it up, and are free to cancel any time within the cut price 6 month period and head back to the ad-funded Spotify.
However, once the six month period is up and if not cancelled, the subscription would automatically revert to the regular £9.99 per month charge.
Have you been offered the cut price subscription? Let us know below.