Let's just call it Camera Day. With the annual PMA shindig just around the corner, every camera-maker on the planet has been setting out their wares. Cluttering our in-box are announcements from Pentax, Sony, Canon, Samsung and Fujifilm (did we miss anyone out?).
So which camera's leading the pack? It's a close call but we reckon it's the T300, Sony replacement for the already super-gorgeous T200.
Sporting the same caressable 3.5in touchscreen and impeccably slim lines, it now gets the obligatory megapixel boost from 8.1 to 10.1, improved face- and smile-detection and a new DRO Plus mode for coping with the sort of high-contrast, backlit shots that confound lesser cams.
Also joining the T300 on the Sony podium are two new S-Series snappers, the 7.2mp S750 and 8.1mp S780, now both sporting face detection for pin-sharp people shots. They've also ditched their predecessors' bulky AA batteries in favour of suitably thin lithium ions for a new, slimline look.
Finally there are five sharp-suited W-Series cams, reaching from the bargain basement 7.2mp W110 with 4x optical zoom and smile- and face-detecting gubbins, to the tip-top 10.1mp W170 with a 5x zooming wide-angle lens and full-blown Super Steady Shot wobble reduction.
Now excuse us while we usher the current line-up out of the building to make way for this lot. Come quietly T200, we don't want to cause a scene.
Sony Cyber-Shot T300, S750, S780, W110, W120, W130, W150, W170
On sale: TBA