Available from Sony Style, the company's official store, the 40GB model is currently going for £249. Not bad at all, although you'll still have to pony up for games on top of that.
According to the fellas at CVG, plans are afoot to add the 80GB version into the mix, with talk of a LittleBigPlanet edition being flogged for £279. Now we won't argue with that.
It's all good Christmas news, but why not keep the prices low Sony? Otherwise you'll be on the receiving end of a world of hurt from both Microsoft and Nintendo.