Sony’s two new digital cameras have gone all sensitive and quiet on us.
Although high sensitivity traditionally tends to mean a noisy brat of a camera, the silver W30 and black W50 use new Sony trickery to greatly improve the signal to noise ratio. Which, in English, means better picture quality. The system reduces colour and luminance noise, so you can get as sensitive as you like – a good thing since the camera’s Anti-Blur tech – more on that in a minute – will take you all the way up to a low light-friendly ISO1000.
It’s a joyous occasion for Cybershot lovers. Now you can indulge yourself in the risk-taking photography of your dreams - moving objects, natural light without flash, drunken shaky fingers – all safe in the knowledge your snaps will be as sharp as a needle.
Specs are respectable, with both touting 3x optical zooms, 6MP sensors and a long distance runner-worthy 400 shot battery life for each. The difference between the two? Half an inch and a spot of aluminium. The W30 has a 2in LCD and an aluminium face, where the classier W50 boasts a 2.5in screen and an all-aluminium body.
The sucker punches, though, are their anti-shake tech. Okay, it ain’t new - check out Panny’s recent DMC-TZ1, amongst a host of other big name cameras – but it’s the first time we’ve seen it on Sony’s compact digicams.
We’re currently waiting on pricing and a date they’ll appear in shops: expect an update later today.
Panasonic anti-shake camera gets steroids