It's wrong to expect The Simpsons to be cutting edge. It is, after all, the longest-running animation series ever. It's an institution.
But after 19 years, Apple has finally landed a starring role on the show. Sort of.
The latest episode of The Simpsons, broadcast by Fox in the US on Sunday night, features Mapple CEO Steve Mobs giving a keynote speech - from his underwater HQ - only to have it ruined by the unwelcome intervention of Bart Simpson. Simpson pretends to be Mobs, saying:
"You think you're cool because you buy a $500m phone with a picture of a fruit on it. Well guess what? They cost 8 bucks to make and I pee on every one!"
Meanwhile Bart's sister Lisa visits the Mapple Store to buy some fake white earbuds to make people think she had a MyPod. "It's so sterile!" she gasps as she entered the shop.
In the era of Family Guy, this hardly makes for caustic satire. But sometimes gentle mocking is just as much fun.
We'll get a chance to see the MyPods and Broomsticks episode of The Simpsons in the UK later this month. In the meantime, you can find out more over at Macworld UK.