That's what Siemens' head honcho, Clemens Joos, told us at a press event in Hamburg last week. Like Sony and Ericsson, the two are joining forces to take on the top three of Nokia, Moto, and Samsung.
Joos promised to marry Siemens Mobiles' design kudos and brand with the Taiwanese speed and technology from BenQ.
The new company will launch at the start of 2007. In the meantime, Siemens' phones will continue as normal and BenQ will keep making phones for UK networks such as O2.