Apple's Mac Pro wowed pundits with its unique design - but ever wondered how it gets made?
Apple's obsessive attention detail extends to its video, luckily, and this one shows every polish, punch and robot arm in glorious HD.
The boys from Cupertino have revealed all – including how they actually had to invent several new ways to manufacture PCs in the process.
"We had to pioneer entirely new processes - its pretty amazing to see it all come together," said Jeff Williams of Apple.
Read our hands on with the final product here - and if you think the silver version, before its paint job, looks even better than the black Apple went with, you're not alone, according to one Apple staffer at the event.