Not to be outdone by its partner-in-imaging Pentax, Samsung has launched its own version of the K20D we saw yesterday.
Let's play spot the difference. Now named the GX20, this DSLR gets pretty much the same all-weather body and 14.6mp chip (for the first time developed by Samsung, we should point out), plus identical Live View and image stabilisation features.
Look closer and you'll find redesigned menus and potentially slightly different looking snaps, as Samsung says it's programmed its own JPEG processing. Shoot in unadulterated RAW, though, and you'll essentially be holding the same camera.
5x optical zooms seem to be all the rage. Samsung's contribution is the 10.2mp S1060 with face detection, red-eye zapping know-how and image stabilisation – but only the inferior digital sort.
Another media mogul addition to the line-up is the 10.2mp i100 with built-in MP3 player, and the similarly capable 8.1mp i80.
No firm dates on any of the compacts, but expect them in the next few months. Or not – who knows? That's the fun.
Samsung GX20, S1060, i100, i80
Price: £700 for GX20, rest £TBA
On sale: March for GX20, rest TBA