Now that it's (hopefully) got your attention, it wants to tell you all about its biggest trick: NFC, for wireless data transfer. As we know from the Nexus S and Galaxy S II, NFC has been dubbed 'the wave of the future', and could potentially mean paying your bus fare, making mobile payments and receiving mobile coupons from the comfort of your handset.
The mid-range Bada 2.0 handset runs Samsung's own-brewed TouchWiz UI, has a 3.2-inch touchscreen, 3.2MP camera and front-facing VGA snapper for a bit of narcism, or perhaps more usefully, video calling.
The usual suspects are all present: Wi-Fi, Bluetooth, GPS; Samsung is also pretty to keen to talk up its QuickType by t9 Trace feature - a touch-type system that's " two to three times faster than standard typing". Faster than Swype?
It'll ship out across Europe in May; unfortunately by Europe, Samsung means Poland, Spain and France. As for the UK? Hopefully we get a look in when it's "gradually rolled out to European countries" later in the year.