You can pre-order the Samsung Galaxy S4 today ahead of its release on April 26th, though those of you looking to nab it off-contract will be floored by its 16GB model's £630 SIM-free price tag on Amazon.
If that's too much for your wallet to take in one go then there are plenty of contract options:
The cheapest EE deal offers a Samsung Galaxy S4 for £270 on a £31/month two year contract with only 500MB of 4G data. Bump that up two 1GB of data and you're looking at £41/month for two years. Texts and calls are unlimited on all options.
Three is offering a free Galaxy S4 on a two year contract for £35/month with all you can eat data, 500 minutes and 5,000 texts. An extra £2 a month will get you 2,000 minutes extra thrown good measure.
The Carphone Warehouse Galaxy S4 menu has a range of tariffs ranging including a £99 Galaxy S4 on a two year £32/month contract on O2 with unlimited calls, texts and 1GB of data. Vodafone is offering a £40 Galaxy S4 handset with unlimited texts, minutes and 2GB of data on a £38/month two year contract. If you're one of the first 2,000 people to pre-order, you'll also be rewarded with a free Samsung Galaxy Tab 2 tablet for your eagerness.
You can get the Galaxy S4 for free on a two year £41/month contract on Orange which will give you 3GB of data a month to play with in addition to unlimited minutes and texts.
Read our in depth Samsung Galaxy S4 review.