Given that the Galaxy Gear costs US$300, we were holding out for a price tag hovering around a maximum of £250 (and even that seems a little steep), but alas, we were wrong.
Speaking of which, the Galaxy Note 3 has also been slapped with a price sticker to the tune of £650.
That's still pricey in a world where even top-end flagship smartphones like the LG G2 are less than £500, but that's the phablet tax for you we suppose. Given that the Sony Xperia Z Ultra is also in the £600-plus category, the Note's price seems a little easier to swallow.
If you really fancy both the Gear and the Note 3 then you can pick them both up for just under £850, saving £100. We've yet to hear from Samsung if that'll nab you a complimentary cupcake as well, but we'll keep you posted when we get a response.