[intro]Oh how times have changed: the UK's august journal of broadcasting listings has decided to start listing video on demand content available to Brits[/intro]
The Radio Times is Britishness defined. It's like cricket, afternoon tea and bad teeth rolled into one magazine; a publication, launched by the BBC in 1923, that has long enabled us to plan what to watch and listen to while stiffening our upper lips in the comfort of a our own castles.
But what space is there in the 21st Century for an institution so anachranistic that it refused to acknowledge the existence of non-BBC channels until 1991? With the rise and rise of multichannel TV, PVRs and on-screen listings guides, do we still need the warm, reassuring authority of the Radio Times?
Well, yes, it seems we do. Because radiotimes.com is about to relaunch its website, which will include the details of video available on demand through cable and internet TV services.
With services like Channel 4's 4OD already up and running, and the BBC itself piloting a catch-up service, it seems like a good idea. Even more intriguing is the promise of highlights from user-generated sites like YouTube.
In a world of peer recommendation and electronic programme guides, do we still need an authority telling us what to watch? Of course we do. As anyone who has flicked through the hundreds of channels on Sky without finding a single thing to watch will attest, sometimes too much choice is as bad as no choice at all.
Anyho, the Shipping Forecast is coming on the wireless now. Must go. Pip Pip!