Pure’s long grown bored of its early, sensible Evoke days – following in the footsteps of the ridiculous Bug, rugged Oasis and triangular Chronos are these new budget DABs. And, yes, one of them’s pink. Madness.
Considering their £50 price tag – a much more sensible ask than most overpriced digital radios – the Ones pack a lot into their boldly coloured shells.
They’ve got the usual stir-fry of DAB features: 20 presets, easy one-touch tuning and a back up FM radio for when you stray outside of the digital umbrella.
The most interesting features, though, are the text functions, which go by the names of textSCAN and Intellitext.
The former lets you pause and control the lines of text you get from DAB broadcasts, so you won’t miss writing down a website or song title.
Some broadcasters are now beefing up this information to give you sports news and headlines, and Intellitext gives you on-demand access to all of these updates, like a radio version of Teletext.
You should be able to get 35 hours from six C cell batteries – which you can bag for about £10 – but there is also an optional rechargeable ChargePAK which will go for 20 hours and costs £30 extra.
Pure’s One will be showing its face in stores from May. You’ll also be able to pick one up via Pure’s website.