We've seen some pretty innovative uses of the humble LED - as an efficient backlight for Samsung's 46-inch TV par example - but this one takes the Stuff canteen's Tesco Value Bourbon by a mile.
Sold by Iced Out Gear and described as the 'all new' pink LED belt buckle - was there a previous one? - it's a contender for the most blinged-up gadget money can buy this Christmas.
Comprised of 147 pink LEDs and surrounded by 176 diamonte stones it is, fair to say, a unique addition to the gadget kingdom. Heck, we didn't even know pink diodes existed. But exist they do, providing you with up to 256 characters of scrolling text pleasure. With an option to fit up to six messages in the buckle's memory there's clearly room to get creative. The makers suggest 'your name , your number, your hood'.
They also say that 'light up buckles are the hottest thing on the streets right now'. Maybe that's true in 'the hood'. Round our streets hot things get delivered on the back of mopeds and come with a free pot of red onions and mango chutney.
Iced Out Gear is based in the US. It'll ship to the UK for around £30 plus postage.