5 of the best bling smartphones

Tag Heuer Link £4,300 - £16,350
Fans of Tag watches will appreciate details like the wheel on the side of the Link – it opens up to reveal your SIM card and ports. And anyone can see straight off that you aren't getting an iPhone-alike – there are exposed screws, angled corners and an alligator-skin option. The personal touch stretches to a curated app store called SoApps. Like a lot of these luxury phones, you're not paying for specs – you get Android 2.2 and a 5MP camera.