Philips isn't the first TV manufacturer to go 4K, but its new 65in set sure packs in the tech.
For a start, the 65PFL9708 (catchy name, guys) has a 65in 3840x2160 LED-lit LCD screen with 900Hz motion processing, HD to 4K upscaling and 'Micro Dimming Pro' backlighting for improved contrast. So far, so standard, but it one-ups competition from Sony, Samsung and LG with three-sided Ambilight, the latest iteration of a fine Philips vintage that extends the picture with LED backlighting to the top and sides of the set.
Regular readers will know that Ambilight now integrates with Philips' Hue bulbs so your whole room will be lit up to mimic what's going on on-screen. It's extremely cool.
TV, now with Dropbox
The 65PFL9708 also offers Philips' new Cloud TV smart TV software running on a 6-core processor. Now this is neat. Your Philips TV can now access all of images, music and movies you have stored in Dropbox via the Cloud Explorer app, auto-organising playable files by media type. You get 4GB of free Dropbox storage if you register through the set, too - hardly competitive with the 50GB you'll get with a Samsung Galaxy S4, but better than nothing.
Other elements of Cloud TV include Cloud Gaming (a gaming apps library) and 'TV 3.0', a Boxee-esque list of hundreds of online TV channels all accessible through the Cloud TV interface. We're awaiting further details on exactly which services are available, though Netflix and iPlayer will be present and correct.
There's built-in 802.11n Wi-Fi to connect, which also supports Miracast for mirroring your Android phone's screen.
The good news is the TV is available at the end of October. The bad news is that you might need to save a bit before you get one, as its RRP is £4500. That's far from crazy by 4K TV standards, but it's still quite crazy. (Just so you know, the 84in version is a whopping £13k).
Ambilight + Hue = surround ambient lighting
Philips Ambilight + Hue
The 65PFL9708 is one of the many Philips Ambilight TVs that works in unison with Philips' brilliant Hue Wi-Fi lighting range to deliver 'surround' lighting.
In case you didn't know, Ambilight uses LEDs in the back of the TV to cast a glow around the TV that apes the on-screen colours, tricking your brain into thinking you're seeing a bigger picture, and, according to Philips reducing eye fatigue.
With Hue, that glow can now fill a room, for a more immersive visual experience. A bit like a lo-fi version of Microsoft's Illumiroom concept, but one that you can buy right now - and it works with any Ambilight TV of model year 2011 onwards, as long as you have an Android or iOS device to control it.
Stuff Gadget Awards 2014: The Google Chromecast is our TV and Home Cinema Gadget of the year